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Getting to NUS

Welcome to Singapore!

In 2019, the Frontiers Conference will move to Asia and convene in the sunny island state of Singapore. This will be the first time that one of the world’s leading annual conference on service research is held in Singapore.

Themed “Sharing Economy, Platforms and New Technologies“, Frontiers in Service Conference 2019 will explore a wide variety of service topics, including service marketing, service management, service operations, service strategy, service design, service engineering, service science, service IT, and AI and robotics as related to service.

So mark your calendar, come join us at the conference and get the chance to explore this constantly evolving country, with people who are passionate about creating new possibilities!


  Doctoral Consortium
18 July 2019

19 – 21 July 2019


What is the Frontiers in Service Conference?

Founded in 1992 by Roland Rust, the Frontiers in Service Conference is considered by many to be the world’s leading annual conference on service research. The global conference draws attendees from over 40 countries. It is sponsored by INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland and is hosted by various organizations worldwide.

Singapore, the tiny sunny island, named after a legendary lion that could have been a Malayan tiger instead, is an exciting little cultural potpourri of mainly Chinese, Malays & Indians, not to mention the influx of new immigrants from the rest of the world in the recent years.
Smaller than a full-stop on the world map, Singapore has a bewitching concoction of activities & attractions to fill up your time after your conference so . . .
Follow the links to prepare your trip to this little island of sunshine & smiles, where the busiest port in the world sits, welcoming you, our guest with one of the best airports in the world to your next conference…




Hosted by

15 Kent Ridge Dr
Singapore 119245