What is the Frontiers in Service Conference?

Founded in 1992 by Roland Rust, the Frontiers in Service Conference is considered by many to be the world’s leading annual conference on service research. The global conference draws attendees from over 40 countries. It is sponsored by INFORMS, the American Marketing Association, and the Center for Excellence in Service at the University of Maryland and is hosted by various organizations worldwide.

The Frontiers in Service Conference features a unique international mix of business people and academics, and a cross-functional list of topics, including service science, service innovation, service marketing, service operations, service human resources, service information technology, e-service, service innovation, and customer relationship management. Speakers at the conference include many of the world’s leading service experts, including high-ranking executives and prominent academics.