About History Organizing Committee Co-Chairs Roland RUST >> more Roland RUST Robert H. Smith School of Business, University of Maryland, USA Bart LARIVIÈRE >> more Bart LARIVIÈRE KU Leuven, Belgium Jochen WIRTZ >> more Jochen WIRTZ National University of Singapore, Singapore Committee Members Kah Hin CHAI >> more Kah Hin CHAI National University of Singapore, Singapore Raymond FISK >> more Raymond FISK Texas State University, USA Dhruv GREWAL >> more Dhruv GREWAL Babson College, USA Ming-Hui HUANG >> more Ming-Hui HUANG National Taiwan University, Taiwan Ron KAUFMAN >> more Ron KAUFMAN UP! Your Service Pte Ltd, Singapore Paul MESSINGER >> more Paul MESSINGER University of Alberta, Canada Jim SPOHRER >> more Jim SPOHRER Almaden Services Research, IBM, USA