Organizing Committee

Roland RUST
Robert H. Smith School of Business,
University of Maryland, USA

Bart LARIVIÈRE
KU Leuven, Belgium

Jochen WIRTZ
National University of Singapore, Singapore

Kah Hin CHAI
National University of Singapore, Singapore

Raymond FISK
Texas State University, USA

Dhruv GREWAL
Babson College, USA

Ming-Hui HUANG
National Taiwan University, Taiwan

Ron KAUFMAN
UP! Your Service Pte Ltd, Singapore

Paul MESSINGER
University of Alberta, Canada

Jim SPOHRER
Almaden Services Research, IBM, USA