Organizing Committee

Roland RUST
Robert H. Smith School of Business,
University of Maryland, USA

Bart LARIVIÈRE
University of Gent
BELGIUM

Jochen WIRTZ
National University of Singapore
SINGAPORE

Kah Hin CHAI
National University of Singapore
SINGAPORE

Raymond FISK
Texas State University
USA

Ming-Hui HUANG
National Taiwan University
TAIWAN

Jim SPOHRER
Almaden Services Research, IBM
USA

Dhruv GREWAL
Babson College
USA

Paul MESSINGER
University of Alberta
CANADA

Ron KAUFMAN